In my humble opinion the most important thing to know about a designer is the way they think through a problem. Please take a look at this example of how I though through the design of a conversion app I designed for MPI Release.

This case study follows a specific UX project but it really applies to many most designs. My design process is guided by a structured and thoughtful approach that ensures every project is both purposeful and visually compelling. It begins with Strategy, where I define the goals, understand the audience, and align with the brand’s vision. Next is Scope, where I determine the specific features, content, and requirements the design needs to meet. From there, I move into Structure, mapping out how information and functionality are organized to create a logical and effective user flow. With the foundation set, I develop the Skeleton, designing wireframes and layout systems that guide visual hierarchy and usability. Finally, I craft the Surface—the polished visual design that brings everything to life through typography, color, imagery, and interaction.

This layered approach helps me create designs that are not only beautiful, but intentional, user-focused, and aligned with project goals.